Wearing a Rolex watch communicates to people that you are successful enough to have rewarded yourself with the luxury of a nice watch. Rolex watches are not the only luxury watches out there by far, but they are the most well-known. From basic entry-level luxury models to diamond-encrusted gold watches for the ultra-privileged, a Rolex is so much more than a mere timepiece. It is a statement about your way of life and taste. Some people take it even further; the world of aftermarket Rolex watches feature decorated brims and jewel encrusted designs, suggesting that telling time becomes a mere afterthought.
Other watches also want to be like Rolex, whose designs are the most copied the world over. Most of these watches legitimize “homage” timepieces with a different brand name, but there is of course the dark underworld of fakes as well. You’ll find at least a little of Rolex design in the majority of nice watches out there. So, even if you don’t have a watch with the Rolex name, chances are there is a bit of Rolex influence. You can’t deny that even if Rolex watch designs don’t move you, a big part of you wants one.